• Home
  • About Us
    • About Us
      With over 25 years of experience in the local market and the backing of a multinational trading technology powerhouse, we’re AUSIEX – one of Australia’s leading providers for financial institutions, intermediaries, advisers and industry participants.
      • Who We Are
        With an unwavering focus on delivering quality outcomes for financial institutions and intermediaries, we aspire to be Australia’s leading wholesale broker.
      • Our Team
        With decades of industry experience, our dedicated and passionate team of over 250 people are what sets our business apart.
      • Working With Us
        Interested in joining our diverse team? Take a closer look at our values and see what makes us tick.
      • Who We Work With
        We work with a wide range of clients including thousands of advisers, brokers, and many large institutions.
  • News & Insights
    • News & Insights
      Keep your finger on the pulse with Australian market updates, insights and reports, upcoming IPO listings and important news from AUSIEX.
      • IPO News
        Review current and recent Initial Public Offerings and Capital Raisings.
      • Site News
        Product news, system updates and important information related to AUSIEX website and services.
      • AXIS
        Latest industry insights on the market, investments, and trading to inspire, inform and educate.
      • Media Centre
        News, media releases and announcements from AUSIEX.
  • Products & Solutions
    • Products & Solutions
      From flexible, seamless trade execution to more efficient onboarding, reporting and customised equities administration tools, our goal is to help our clients grow their businesses with solutions that provide an edge.
      • Trading
        Trade through our website, add the power of AUSIEX to your own platform or leverage our scale with a share trading website under your own brand.
      • Client Onboarding
        Drive efficiency with a straight-through client onboarding experience through our platform or bespoke service.
      • Data & Reporting Services
        Access your data your way with detailed reports via our platform, or data feeds directly into your own platform or planning software.
      • Back Office Services
        Make our experience your advantage with AUSIEX back office solutions, tailored to fit your needs.
  • Contact Us
    • Contact Us
      Located in Brisbane, Melbourne, Perth and Sydney and servicing the whole of Australia, our experienced team are ready to help.
      • New Enquiries
        Let’s talk about how we can partner with you to help grow your business and the wealth of your clients.
      • Need Support
        Support is just a call (or click) away.
      • Forms
        All account application and maintenance forms for advisers and clients.

Media Centre

Female stereotypes in investing put to the test

07 MARCH 2024

New research from wholesale trading platform AUSIEX reveals the key differences between female and male self managed superannuation fund (SMSF) investors, enabling advisers to gain insights into a fast-growing cohort of potential clients.

Data analysing the trading habits of these women also shows stereotypical perceptions of females as more reluctant investors than men may not hold true.

For example, female SMSF clients with AUSIEX accounts did trade less than males in 2023 and also traded less security types – but they had a higher average trade size (+1.3%) than their males peers over the same period (6% in 2022).

On a per account basis, female SMSF accounts also had a higher monthly balance (3.5%) than male SMSF accounts in December 2023 and in each month through all of 2023 and 2022. The number of female advised SMSF accounts which traded was also steady year on year whilst male fewer advised SMSFs traded in 2023 compared to 2022.

“A powerful combination of increased financial independence and longevity means more females are likely to need advice than ever before in the coming decades,” says Brett Grant, Head of Product, Marketing & Customer Experience at AUSIEX.

Women to inherit bulk of nation’s wealth

“In particular, women are likely to be the primary beneficiaries of the intergenerational wealth transfer. Various studies suggest 60% to 70% of wealth in the US and UK, respectively, is likely to be inherited by females over the coming years and it’s reasonable to expect a similar trend in Australia,” says Mr Grant.

Female advised SMSF accounts favoured ordinary shares in 2023 (49.12% of total trades (Males were 51.14%)) followed by ETFs (19.73% (Males were 19.12%)) and local call options (10.8%).

This was also markedly different to their self-directed (non-advised) female SMSF counterparts, who showed a significantly stronger preference for trading ordinary shares only, with ETFs making up a much smaller proportion of total trades.

Advised female SMSF accounts also had the highest allocation to hybrid securities (7.6%) across all accounts (SMSF/non-SMSF and self-directed and advised).

While the number of female SMSF investors using an adviser is rising, it is still relatively low at just 19.6% of the total advised SMSF holdings among AUSIEX clients, highlighting an untapped opportunity for financial planners.

“The question for advisers as the intergenerational wealth transfer takes place is how to gain new female clients and maintain existing ones too. It is wrong to simply assume widows or divorced women will retain their services when single or post-inheritance, as research suggests a large majority will consider seeking a new adviser,” says Mr Grant.

Generation X females are another business opportunity for SMSF advisers as a relatively low number (compared to males) seek advice for SMSF investments, with this cohort also accounting for a declining share of new SMSF accounts created year on year, according to the AUSIEX analysis.

“Simplistic gender assumptions will likely prove insufficient for advisers seeking to build female clientele. The answer instead lies in data which enables advisers to pinpoint the real motivations of female investors – and hence what they need to from an adviser to reach their goals.

”This data and new trading technology with extensive functionality can really equip advisers and planners to serve the growing number of women seeking advice.”

For further media information

Guy McKanna
+61 430 355 985


With over 25 years of experience in the local market and the backing of a multinational trading technology powerhouse, AUSIEX combines deep expertise with trusted and reliable technology to deliver trading solutions for financial institutions, intermediaries, advisers and industry participants. Owned by Nomura Research Institute, Ltd. (NRI), AUSIEX specialises in equities execution, clearing and settlement services and equities administration for the wholesale market.

As one of Australia's leading providers of trading solutions, AUSIEX has used its scale, expertise and heritage to deliver value for advisers, brokers, many large institutions and tens of thousands of their clients by seamlessly connecting them to markets.

About NRI

Founded in 1965, NRI is a leading global provider of consulting services and system solutions, including management consulting, system integration, and IT management and solutions for the financial, manufacturing, retail and service industries. Clients from all layers of these individual industries partner with NRI to tap NRI’s research expertise and innovative solutions across the organization to expand businesses, design corporate structures and create new business strategies. NRI has more than 17,000 employees in 16 countries and regions including New York, London, Tokyo, Hong Kong, Singapore, and Australia. NRI reports annual sales above $4.9 billion. NRI is rated “A” by S&P Global Ratings Japan.

For more information, visit https://www.nri.com/en


This information has been prepared by Australian Investment Exchange Limited (AUSIEX) ABN 71 076 515 930 AFSL 241400, a Market Participant of ASX Limited and Cboe Australia Pty Ltd, a Clearing Participant of ASX Clear Pty Limited and a Settlement Participant of ASX Settlement Pty Limited. Share Trading is a service provided by AUSIEX.

This information contains general advice and has been prepared without taking into account your objectives, financial situation or needs. You should consider its appropriateness, having regard to your objectives, financial situation and needs. Investors should read the relevant disclosure document and seek professional advice before making any decision based on this information. This information has been prepared by Australian Investment Exchange Limited (AUSIEX) ABN 71 076 515 930 AFSL 241400, a wholly owned subsidiary of Nomura Research Institute, Ltd. (NRI). AUSIEX is a Market Participant of ASX Limited and Cboe Australia Pty Ltd, a Clearing Participant of ASX Clear Pty Limited and a Settlement Participant of ASX Settlement Pty Limited.